If you own a small business, chances are you’ve heard how important online reviews are. But what you might not know is that Google reviews can be particularly helpful in driving customers to your business. In this blog post, we’ll explain why Google reviews are so important and how you can go about getting them.
Why They Matter
Google reviews matter because they provide potential customers with valuable insights into your business. When customers search for businesses like yours on Google, they’ll not only see your business listing but also your rating and the number of reviews you have. This information helps them decide whether or not to visit your business.
In addition to helping customers make informed decisions, Google reviews also improve your ranking on Google Maps and in local search results. The more positive reviews you have, the higher you’ll rank, which means even more potential customers will see your listing.
Getting Google Reviews
The best way to get Google reviews is simply to ask your satisfied customers to leave one. You can do this in person, over the phone, or through email or social media. Make it easy for them by including a link to your Google listing in your request.
You should also encourage customers to leave a review by prominently displaying signs or posters in your place of business that mention Google reviews. You can even offer incentives, such as discounts or coupons, for customers who leave a review. Just be sure not to offer anything of value in exchange for a positive review, as this violates Google’s policies.
Pro Tip: If you’re logged in to your Google My Business* account, and search for your business on Google, you can click the “Get More Reviews” to generate a link that you can include in an email or QR code that makes it easy for your customers to leave a review!
*Unsure of the “how” or “what” when it comes to Google My Business? Learn how to set up and utilize the most powerful free tool you have available when it comes to marketing your business here.
Google reviews are an important way to build credibility and trust with potential customers. Satisfied customers are more likely to leave a review if you make it easy for them and let them know how much their feedback matters to you. By following these simple tips, you can start generating more Google reviews for your business today.
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