Your website is invaluable in leaving the best first impression of your business on your existing as well as potential customers. You might have seen multiple websites of the big conglomerates, but you are a small business, so how do you reach your target audience and drive conversion?
Let’s talk about how you can generate more local leads through your business website:
Be Discoverable with SEO and SEM
One of the most popular methods customers use to look for a local business is through search. To ensure that your website appears in the first few ranks and on the first page, you need to invest in Search Engine Optimization (SEO). It involves the use of frequently used search keywords in blogs, landing pages, product pages, and even your google business profile listing.
The content should be focused on your local target audience. An example of this would be having landing pages for each location your business can support. You can use an online keyword finder to determine the most popular keywords for your business.
Similar to SEO, Search Engine Marketing (SEM) involves the use of paid ads to rank high in search pages, a sure-shot way of appearing in your audience’s searches. With your ad placements ranking high in local/regional searches, you will be able to generate more local leads.
Make Communication Accessible for Your Customers
Forms and live chats are a great way to engage with your customers and build a database of leads. Most customers, whenever they have questions, will look to get a response as soon as possible. That is when live chats and message bots come in handy (Like the one in the bottom right corner of our website!). A contact us form goes a long way for a small business, if a customer is interested in your business offerings, they will likely always click on the contact us page to get in touch with you. Alternatively, having your contact information present will also help drive more conversions.
When making a purchase decision, customers are focused on the price and always seeking value for money. Offering promotions/discounts are a great way to get customers to purchase from your website. You can also test different promotional offers to see which works best for your audience, that might be free shipping or a % discount upon signing up for a newsletter!
Research Your Target Audience
To generate leads, it is imperative to know who to target and what messaging to use for optimal targeting. Understanding your target audience’s usage and attitudes towards your business offerings and category can give you an upper hand over your competitors. You can even test out a variety of messages or their reaction to a promotional offer to see which ones they engage with the best. The best way to do this is to leverage custom market research tailored to your business and category.
Once you have all this information, you can create your target personas (You can have more than one) and tailor your business messaging and promotions to reach that specific audience.
Trust The Experts
Being a business owner does not guarantee having all the marketing skills you need to set your business up for success. Instead, trust the experts, such as agencies that have built a team of skilled marketing professionals dedicated to driving your brand to success.
Need More Help?
Are you a small business owner looking to drive more leads to your business and not quite sure how to do so? Our professionals at Atlas can help you achieve your business goals, get in touch with us today to receive a free consultation!