How AR/VR Can Complement Your Marketing
AR/VR has been nothing but the talk of the town since the Metaverse announcement was made last year. It’s true that while AR/VR has been around for quite some time, not every business has adopted this concept for marketing.
Before we tell you how you can use this exciting technology to market your business, let’s take a step back and understand what exactly AR & VR are.
Virtual Reality, or VR, is a computer-generated simulation of a 3D image or environment that people can interact with, which almost seems to be happening in the real world, with the use of special equipment such as VR headsets. While Augmented Reality (AR) is an enhanced version of reality, which simply overlays an image from your device into the real world.
Here are a few ways that you can implement this technology for your business and create unique experiences for your customers:
1. Show them how a product looks in their space
With the use of AR, you can easily project the image of your product, be it furniture/appliances to show customers how it would look in their space. Wayfair, a furniture website gives customers it’s options to view the products within their space before they make the decision to purchase. Another example is IKEA, where they used VR technology that allowed customers to remodel their kitchens, change colors, interact with the kitchen (as if they were really standing in it) and view it from certain different heights and perspectives.
2. Create immersive experiences
If you’ve just launched a new product or even want to market an existing product, you can show your customers all that there is to offer by creating an immersive experience for them. For example, you can create a driving simulation experience, if you’ve launched a new car and take them through some pretty sights, or if you’re a lawnmower company, you can create a VR game that lets customers mow their lawns in real-time, this is a great way of advertising your product and having customers to interact with it from the comfort of their chair.
3. Create custom branded filters
If you use Instagram to market your business, you could take advantage of creating a custom filter for your brand, it could be your brand logo or your brand mascot, or whatever you want to convey as a brand. A great example of this is the polar bear filter created by Coca-Cola Poland. They created a filter that placed their polar bear mascot in the room with the users.
The hope is that these filters will be create a trend resulting in a large volume of brand exposure as well as user generated content for your business.
4. Drive clicks to your website through an AR campaign
HP (Hewlett Packard) created digital flyers with QR codes and sent those to all their subscribers. The QR codes were designed to teleport the subscribers to a location they would ideally like to relax at, such as a mountain range, white sand beaches, etc. Once they were teleported, they were presented with the message “downtime for you, not your data” and a call-to-action to visit their website. This allowed them not only to promote their new product but also to drive clicks to their websites, thus increasing traffic.
There are several ways how Virtual/Augmented reality can complement your marketing efforts. Get in touch with us today to design a custom marketing strategy for your business!
How We’re Getting Involved With This Trend
At Atlas Marketing Group, we strongly believe that extended reality experiences, such as those created by Augmented Reality and Virtual Reality are set to revolutionize many aspects of our life including entertainment and shopping.
We are currently investing in technology and research to understand the landscape of this new technology and how it can be implemented into your marketing.
If you think your business could stand to gain from leveraging these new avenues of reaching audiences like never before, contact us today! Also, stay tuned for several more articles exploring the business & marketing implications of this technology.