The answer to this question may seem like a no-brainer – as often as possible, right? Wrong. The frequency of your social media posts is just as important as the quality of your content. If you are posting too often, you run the risk of bombarding your followers with too much information and overwhelming them. Conversely, if you post too infrequently, you run the risk of being forgotten. So, how do you find that sweet spot? Let’s take a look at a few factors to consider when determining your social media posting frequency.
Your Industry
The first factor to consider is your industry. If you are in a fast-paced industry where news and trends change rapidly, you will need to post more frequently in order to stay relevant. For example, if you are a news outlet or a company that sells technology products, you will need to post multiple times per day in order to keep your followers up-to-date on the latest news and product releases. On the other hand, if you are in a slower-paced industry such as real estate or home décor, you can get away with posting once or twice per week. The key is to know your industry and post accordingly.
Your Goals
The second factor to consider is your goals. What do you hope to achieve by posting on social media? If your goal is to increase brand awareness, then you will want to post frequently and consistently so that your name is always top-of-mind. If your goal is to generate leads, then you will want to make sure that each of your posts contains a call-to-action that encourages your followers to take action.
Once you have determined your goals, you can develop a posting strategy that aligns with those goals.
Your Resources
The third factor to consider is your resources. Do you have the time and manpower necessary to post multiple times per day? If not, it’s better to focus on quality over quantity and stick to posting once or twice per week. It’s also important to note that some social media platforms require more time and effort than others. For example, Facebook favours longer posts while Twitter favours shorter posts. Keep this in mind when allocating your resources and determine which platform is worth investing the most time and effort into based on your goals.
Conclusion
There is no one-size-fits-all answer when it comes to social media posting frequency for small businesses. The key is to know your industry, set realistic goals, and allocate your resources accordingly. By following these simple guidelines, you can develop a social media posting strategy that works for your business.
Need help determining & executing on the best social strategy for your business? Contact us today!