September 2021 Month in Marketing

Social media tips, fun campaigns, and NFTs

Tips for getting started with social media for your business, new updates to Twitter & LinkedIn, a fun campaign from Lucky Charms, and new trends emerging with NFTs and the Metaverse. Welcome to the September 2021 edition of This Month in Marketing.

Twitter Adds Bitcoin Tipping, Pushes Further Into NFTs

Twitter is taking steps to allow users to monetize their tweets. In this Bloomberg article, we explore some exciting new features that Twitter is planning to roll out, including allowing users to “tip” other users in Bitcoin.

They’re also adding in a functionality allowing users to verify the NFTs that they own, a popular new type of digital asset including photos and videos, that are bought, sold & collected similar to baseball cards.

How to Use TikTok: Beginners Start Here

In this guide recently released by popular social media scheduling platform, Hootsuite, they explain the simple steps business owners can take to get started with Tik Tok. Tik Tok is a popular social media platform where users can share short form videos, often including dancing and some type of music.

It is a great platform for exposure, with many new users easily racking up thousands of views on their videos.

LinkedIn vs. Facebook: Which Is Best for Your Business?

Hubspot, a software company that sells many great tools for organizing the sales & marketing aspects of your business, recently published an article to help business owners determine if LinkedIn or Facebook is better for their business.

If you like this article, make sure to check out the Resources section of the Hubspot website. We can’t speak highly enough of their resources to help marketers and business owners learn to leverage social media to grow and strengthen their business.

What is the metaverse, and what does it mean for brands?

Along the lines of the concept of previously mentioned NFTs, is another emerging trend that is sure to puzzle many business owners.

The “Metaverse” as it’s called, is a virtual reality, similar to a video game in its more basic sense. In these “alternative realities,” users are able to purchase various assets including virtual real estate and amenities for their virtual homes.

Many brands are getting involved in this trend that is slated to grow exponentially over the coming years. This includes clothing companies that are launching virtual lines of their products, and even companies that are putting together online conferences where you are able to virtually walk around, visit booths, and watch performances.

Confused? Not to worry—many people are! In this article by Strategy, they summarize this complex trend and what it really means for businesses.


Lucky Charms drops album as General Mills embraces digital channels

We recently came across this super innovate campaign by Lucky Charms, in which they released an album on Spotify. With each song on the album representing a different genre of music, Lucky Charms is attempting to garner the attention of music & cereal lovers from all walks of life.

Learn more about what inspired this fascinating campaign and how the brand is leveraging an increase in use of streaming platforms such as Spotify.


LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options

LinkedIn recently allowed users to post blog articles on their company pages, a feature that was previously only allowed on personal pages. While you’ll need to consider that posting blog articles on your company LinkedIn page may stop people from visiting your website to read the article, this new feature may help brands increase the overall number of people viewing their articles.

Learn more about this feature, things to consider, and how you can leverage it to increase your business’ online exposure.