Blogging is more important than ever for your business. Many benefits come with utilizing a blog including driving traffic to your website, creating new connections, and building brand loyalty.
However, not all blog posts are created equal. A winning blog post is one that engages the reader in some way. Blog content becomes engaging when the text is combined with various elements that will help get readers hooked on what you have to say.
Follow these five tips to create top-notch blog content that keeps your readers engaged and will keep them coming back for more.
#1: Have Useful Content & Vary Your Topics
To ensure that your blog content is engaging and stays that way, you have to create an effective strategy that is useful to the reader and covers an array of topics.
The reason a reader is consuming your blog post is to gain some sort of insight on a topic they may be interested in. Therefore, your content needs to be useful to them by providing education or entertainment value.
Also, having a strategy that covers a variety of topics will allow your blog to reach a wider audience. Of course, you’ll need to keep the topics within your industry and brand offerings. Yet, you can use a range of topics that can be of potential interest to many people.
If your content is too monotonous or doesn’t provide information that will enhance the life of the reader, chances are they won’t be coming back to your blog anytime soon.
#2: Use Visuals & Infographics
Blocks of written content can tend to feel overwhelming to the reader. Which is something that you do not want. It’s always a good idea to add some sort of visuals into your blog post to break up the paragraphs to help keep your readers attention.
As well, certain information or statistics can be shown to your readers in infographic form. Using an infographic will enhance your blog by making it more memorable. Laying the information in an easy-to-read way in an infographic will help people retain the information as opposed to skimming it in text form.
#3: Use Compelling Headlines
Before people read your blog post, they must be compelled to read it. Many people usually don’t go beyond the headline if they don’t feel like they need to read what the blog has to say. Therefore, your headlines need to be just as attention-grabbing and engaging as the blog post itself.
Make your headlines intriguing by being short and straight to the point about what the article is about. Keep in mind that it should also include keywords and be eye-catching so readers will stop scrolling and click to read!
P.S. “List style” headlines tend to perform better. Ex. “5 Tips to Create Impactful Video Ads”
#4: Break it Down: Short Sentences, Short Paragraphs, Use of Sub-Headings
Formatting your blog post strategically is so important to not only get readers to start reading but to keep them engaged. When a reader opens a link to the blog posts and only sees a chunk of text, they most likely will be discouraged from reading the content.
To alleviate this issue, break down your blog post into a more readable version. You can do this by incorporating sub-headings and using short paragraphs. Your paragraphs should be no longer than 3-4 sentences.
As well, use short sentences as much as possible throughout your post. This will help with the ease of readability. Overall, the easier your blog is to consume, the better chances your readers will read the post.
#5: Add a Call-to-Action
Adding a call to action (CTA) at the end of your blog post is the final step you can take to increase engagement. With a CTA, you are asking people to do something. Whether it is asking them to subscribe to your email list, leave a comment or buy a product. Anything you ask them to do counts as engagement and will help to create reoccurring readers.
And with that being said—If you need help incorporating blogging into your marketing strategy, contact us today! Our team of enthusiastic and creative marketers is here & ready to help you grow your business!